Future-Obsessed: Embracing Real Estate Technology at Every Level
One of the reasons SERHANT. has grown so quickly and so successfully is its complete embrace of technology.
Most brokerages face problems upgrading their tech stacks, then getting high adoption from their agents. At SERHANT., technology is central to the firm. The only limit on the speed of their tech development was access to certain data. Now, they have data covered.
To sell properties with list prices in the multi-millions, it helps to leverage the very best tools. For Coyne and the SERHANT. Technology team, this means developing a proprietary listings API that utilizes the latest RESO standards while reducing strain on infrastructure. It means caching data to support lightning-fast apps for agents, so they can market their properties easily. And ultimately, it means embedding innovation in everything it does.
“Constellation Data Labs is a valuable partner because we both get to focus on and excel at what makes us special.”
–Ryan Coyne, CTO, SERHANT.
A Passionate, Creative, and Trust-Driven Partnership
Real estate is an industry that isn’t just powered by data, but by trust—trust in your partners’ expertise, reliability, and shared values—all contributing to shared success.Working with Constellation Data Labs means SERHANT. receives the best data, so its team can focus on developing optimal tools for its business lines and salespeople.
Is Technology Going to Replace Real Estate Agents?
Technology is accelerating at the speed of light. You don’t need to have tried ChatGPT or dipped your toes into the metaverse to realize just how quickly things are changing.But are agents’ jobs at risk? Are computers going to be selling properties for us before too long? On this point, Coyne is resolute:
“Technology won’t replace agents, but the brokerages that don’t embrace tech will be replaced by the ones that do.”
Henry Ford is famously quoted as saying that if he had asked what people wanted, they’d have said faster horses. The SERHANT. team was steadfast and determined when it took a risk and built the real estate marketplace and technology of tomorrow that no one was asking for yet. It’s one that has paid off.